Tlecuiles de Morelos 2024
An updated visual identity and promotional materials were created for the fourth season of the TV show celebrating Morelos’ traditional cuisine.
Tlecuiles de Morelos 2024
Design: Gabriela Suárez
Photography: WHISKY! Films
Under the direction of STYC’s in-house design team
For the fourth season of Tlecuiles de Morelos, a TV show dedicated to celebrating and promoting the traditional cuisine of Morelos, a refreshed visual identity was developed, building on existing brand guidelines, including the original logo and the signature orange color. Graphic materials were designed for the season’s launch and premiere event, with floral and organic elements inspired by the different regions featured in this season’s pograms, which aim to highlight the homemade culinary heritage.
