Vive Museos
A cohesive visual language and key materials to activate the cultural program.
Vive Museos
Design: Gabriela Suárez
Featured photos: Tomas Martínez
Under the direction of STYC’s in-house design team
Vive Museos is a program by the Morelos Tourism Department designed to promote visits to cultural spaces and exhibitions in Cuernavaca. It brings together 14 institutions, most of them located in the city’s historic center.
Building on the original brand identity, a refreshed visual system and new promotional materials were developed. These include: a custom set of icons representing each venue — except for Papalote Cuernavaca and Museo de Arte Sacro, whose existing logos were used — a mobile-friendly digital guide with key information about every location, a collection of stickers for social media and printed assets, a stamp booklet to encourage visits to different sites, and t-shirt design proposals intended for museum shops.
